Olympiaent – ZeroTens

Welcome to the Olympia Transportation Brand and Web Development Questionnaire

Thank you for taking the time to participate in this questionnaire. At ZEROTENS, we are committed to understanding and effectively addressing your unique needs. This comprehensive tool has been meticulously designed to gather in-depth insights into Olympia Transportation's current marketing and branding efforts, future aspirations, and specific requirements for website design.

Company Overview

1. Could you describe the journey of Olympia Transportation and its evolution in the transportation and logistics industry?

2. What are the core values that drive Olympia Transportation, and how should these be reflected through your branding?

3. Who are your primary target audiences, and are there new markets you are looking to explore?

Current Branding and Content

1. Do you have a brand style guide including color schemes, typography, and logo usage? If available, please share.

2. What types of content have been most effective for Olympia Transportation in engaging with your audience (e.g., blogs, promotional videos, service highlights)?

Visual and Media Assets

1. Do you currently have access to high-quality images and videos related to your services like ocean freight, drayage, and warehousing?

2. What is the current state of your marketing videos? Do they need updates or enhancements?

Content Strategy and Objectives

1. What key messages or themes do you want to emphasize about Olympia Transportation?

2. What are your specific goals for this content initiative (e.g., increase service awareness, drive bookings)?

Marketing and Promotion

1. Which marketing channels have been most effective for Olympia Transportation?

2. Are there new marketing platforms or technologies you are interested in exploring?

3. How do you currently handle content distribution and promotion, and are there challenges you face in this area?

Competitive Landscape

1. Who are your main competitors, and what do you admire about their branding and marketing?

2. What differentiating factors do you believe are crucial for Olympia Transportation to stand out in the market?

Website Design Features

1. Site Structure and Navigation :

Multilingual support (EN,FR,…) Localization web design ( Are you interested in establishing separate domains or subdomains for different regions where you have warehouses or offices? )

3. Design Preferences :

SEO and Digital Marketing

1. SEO Objectives :

Keywords and phrases important for your business

Competitor websites for analysis

Target geographic regions

2. Additional Digital Marketing Services :

Social media management PPC (Pay-Per-Click) advertising Email marketing campaigns Content creation (blogs, articles, infographics)

Integration and Security

1. Third-party Integrations :

CRM systems (e.g., Salesforce) Payment gateways (e.g., PayPal, Stripe) Inventory management systems

Maintenance and Support

1. Ongoing Support :

Backup and disaster recovery options Bug fixes and updates

2. Training :

Staff training for website management Documentation and user manuals

Additional Comments

Please provide any other requirements or comments :